Why we changed our name to Ogma

If you've been with us for a while, you might remember us as Thoth. Yesterday we changed our name to Ogma, and we wanted to explain why.

Nobody could say "Thoth"

Thoth is the Egyptian god of writing and knowledge, which fit what we were building. But almost nobody pronounced it the same way twice. Is it "Thoth" like "both"? "Tho-th"? We heard every variant in demos, support calls, and even from our own team. A name people stumble over isn't a name people repeat — and word of mouth matters a lot more to us than a clever reference.

We were fighting the search results

"Thoth" is also the name of a well-known Egyptian deity, an open-source OCR model, and half a dozen other unrelated products. That meant every bit of SEO and brand-search traffic we earned got diluted by results that had nothing to do with us. We wanted a name we could actually own in search.

Ogma fits what we do

Ogma is a god from Irish and Scottish (Gaelic) mythology associated with eloquence, learning, and knowledge — credited with inventing Ogham, one of the earliest writing systems. That's a much closer match for a product that reads your docs, learns from every ticket, and turns support knowledge into answers. It's also short, easy to say, and easy to spell.

Same product, same team, same roadmap — just a name that's easier to say and easier to find.

If you're using our webhooks, SDKs, or docs, nothing about the API or integration surface has changed — just the branding. Our open-source packages have moved from @thothsupport to @ogmasupport on npm and GitHub, so update your imports and lockfiles accordingly. Ping support if you spot a stray "Thoth" reference we missed.